Orlando Jones once recalled landing his role as the pitchman for 7-Up: "I walked in thinking, 'I have ten movies under my belt and now they want me to go back to making commercials?' I said, if I do that, I want it to be funny..." Jones's take on the gig? "Make 7... up yours!"
Joking aside, Jones accepted the job -- and was amused some time later to be greeted by a female fan with the following words: "Hey Orlando! Show me your can!"
[In 2003, a British agency called Cunning Stunts Communications began selling advertising space on foreheads: University students (paid about $10/hour) agreed to have their heads stamped with temporary-tattoo brand logos before appearing in public places. (The Wall Street Journal)]
Sources
Premiere magazine, February 2001; PopMatters, 2000
