"People say, 'Show us your data.' I don't have any. But if I see a car that turns me on, I know it will turn on other people!" -- Chrysler / GM chief of product development Bob Lutz, responsible for the Dodge Viper sports car, the hotrod-style Plymouth Prowler, the Dodge Ram pick-up, the swooping "cab forward" Chrysler 300M and the retro PT Cruiser
Sources
The Economist, Nov. 15, 2007
