Having developed what many regard as the perfect cookie, Debbi Fields began to seek investment capital for the development of a cookie business. She had some difficulty.
"A cookie store is a bad idea," she was told. "Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make."
["If I had thought about it, I wouldn't have done the experiment. The literature was full of examples that said you can't do this."
Spencer Silver on the work that led to the unique adhesives for 3-M "Post-It" Notepads]
Sources
autobox.com
