"It seems everybody who's done one of Dr. Pepper's 'Be You' ads has run into major bad luck," Rolling Stone reported in 2004. "Just look at the results: After Run-DMC did their ad [with LL Cool J], Jam Master Jay was killed. Anatascia [after her ad with Cyndi Lauper] got breast cancer. Celia Cruz died. And now B2K, right after filming an ad with Smokey Robinson, break up at the height of their success. Wouldn't you like to be a Pepper, too?"
[Tito Puente also died shortly after filming his commercial. "The only one that doesn't seem to fit the pattern," one newsgroup user observed, "is that one featuring Garth Brooks -- excepting maybe the end of his marriage."]
Sources
Rolling Stone, Feb. 19, 2004, p. 28
